Vileda Professional × Dart — Creative Production Proposal

First — who is Dart? One partner, every creative muscle.

Dart is a full-stack marketing & creative studio working from Karachi, Dubai, New York and Sydney. One senior team covers everything below — you decide which muscles you need, and when.

Brand & Design

Key visuals, campaign identities, trade-fair and print graphics — design work that holds up next to a Freudenberg brand.

Content Production

Carousels, posters, stat posts, case studies, manuals — social and sales content produced on demand, in your visual system.

Video, CGI & Motion

Product films, animated explainers, 3D/CGI renders and event recaps — studio quality without studio logistics.

Social Media

Strategy, content calendars, publishing and community management — full service, or quietly supporting your in-house team.

Web & Digital

Websites, landing pages and digital catalogues — fast, multilingual, easy to maintain. The page you're reading is a small sample.

Campaigns & Performance

Paid social and search, campaign rollouts and live reporting — for the moments you want reach on demand.

industries served

time zones covered

studio hubs — Karachi · Dubai · NYC · Sydney

senior team, end to end

We're not pitching a stranger. We studied you first.

Before writing a word of this proposal, we went through vileda-professional.de, your LinkedIn presence, your innovations and the Freudenberg story. Here's what we understood.

Professional, not household

Vileda Professional sells cleaning systems — trolleys, mopping systems, microfibre — to facility managers, hygiene leads and distributors. A completely different buyer from the consumer brand, and completely different content.

An innovation-led story

r-MicronQuick, PURmicro Active, Textronic, Origo 2, Shopster — real lab-tested claims like 400+ wash cycles and streak-free cleaning with water only. Your R&D is a content goldmine most competitors can't match.

External production, done right

Whether work goes to freelancers, agencies or a partner like us, the hard part is consistency. We're built to be briefed like a contractor — one point of contact, one quality bar, one reliable team instead of many inboxes.

HealthcareEducation & SportsOffices & PublicRetailTransportationGastronomyHotelsCleanrooms / CE

Healthcare

Hotels

Offices & Public

Eight industries, one brand of Freudenberg, a portfolio full of proof — every deliverable we make is tuned to the buyer reading it.

2026 is your heaviest comms year in a decade.

Three things are happening at once — and each one consumes creative assets faster than an in-house team can comfortably produce them.

×2

Vileda Professional × Vermop

“Zwei Marken, ein Ziel.” The brand harmonisation means every catalogue, product sheet, banner and explainer needs updating — a sustained wave of production work through 2026 and beyond.

Harmonisation campaign · ongoing

365

A calendar full of moments

Interclean 2026 just showcased your innovations; CMS and regional events follow. Fairs demand posters, stand graphics, product videos and follow-up content — all deadline-critical.

Interclean · CMS · regional events

→

An audience ready to grow

Your LinkedIn page and knowledge hub have strong bones but no steady publishing rhythm. Consistent educational content is the cheapest credibility you're not yet collecting.

LinkedIn + knowledge hub · desk audit, July 2026

Peak demand, fixed headcount. That gap is precisely what an on-demand production partner is for.

Everything your calendar needs. One team that makes it all.

Videos

30–90 second product-in-use films, animated explainers and event recaps. Think Origo 2 in a real corridor, or fibre science in motion — subtitled DE/EN.

Per film · quoted on brief

Carousels

LinkedIn education decks — 5 to 8 slides that turn lab data into stories buyers save and share. Built on your grid, your red, your typography.

Per carousel

Posters

Trade fair, point-of-sale and campaign posters — print-ready with correct bleeds and formats. You've already seen one: the sample we delivered on your team's brief.

Per poster · sample delivered

Case Studies

Facility stories with real numbers — designed as PDF, web page and LinkedIn cut-down from a single interview. One input, three assets.

Per story · 3 formats

Manuals & Guides

Step-by-step usage guides and training one-pagers for your systems — clear diagrams, numbered steps, multilingual layouts your distributors can actually use.

Per guide

Adaptations

Resizes, translations and channel versions of existing masters — the unglamorous work that eats your team's week. We turn it around fast, per piece.

Per piece · fast lane

Take one format or all six. Every job is briefed, priced and delivered individually — as easy as a freelancer, as reliable as an agency.

Educate the audience. Never push the product.

Hook with a problem. Back it with a stat from real testing. Land the solution — without the sales pitch.

The Dart rule for B2B content — every piece we make follows this formula

Hook

Open with a problem the reader recognises

A question or tension from their daily operation — not a product name.

“A cleaning cloth should survive more than 50 washes.”

Stat

Back it with a number from your own testing

Your lab data is a credibility engine most competitors can't match.

“r-MicronQuick is tested for 400+ wash cycles.”

Solution

Show what it means for their facility

Cost per clean, fewer chemicals, less water — the benefit, never the pitch.

“One cloth doing the work of eight. Lower cost per clean.”

Vileda Professional

Commercial cleaning systems · 1w

Why does one cloth clean with water, while another needs chemicals?

It's the fibre. Evolon® splits each fibre into 32 finer strands — about 100× thinner than a human hair. More fibre touching the surface means dirt lifts off on its own.

Less chemistry. No residue. Actually clean — not just shiny.

214 Likes18 Comments26 Reposts

Hook

A question the audience has actually wondered about — no product name in the first line.

Stat

One memorable fact: 32 strands, 100× thinner than a hair. Easy to repeat in a meeting.

Solution

The benefit lands without a price or a push — the product earns the mention.

Format

The same idea ships as a text post, a 6-slide carousel, a poster, or a 30-second video — you choose per brief.

Fibre science, made simple

How Evolon® 32 splits one fibre into 32 finer strands — and why that cleans better with water alone.

r-MicronQuick & its proof points

400+ washes, 99.99% pathogen removal, recycled content — the reasons to believe, one at a time.

Myth-busting

“Is it being cleaned, or just wiped?” Short pieces that correct what the industry gets wrong.

Cost per clean

Buy right, not twice. Simple maths that helps procurement compare on real cost, not unit price.

Sustainability, with receipts

Fewer chemicals, less water, recycled fibres — proof, not promises, in Freudenberg-grade language.

People & places

Real facilities, real numbers, real operators — the case-study engine that feeds LinkedIn, PDF and web at once.

Hygienic cleaning is mechanical removal — we never present it as disinfection, and every claim is footnoted to a test method.

Your brief stays the boss. We do the making.

No agency ceremony, no strategy retainers you didn't ask for. A simple brief-in, files-out workflow — with real consistency and one point of contact.

You send the brief

The idea, the message, the format, the deadline — by email, like any contractor brief. We connect on scope and share the best pricing before anything starts.

We concept & produce

Design, copy and layout in your brand system. For new formats, you see a direction first before we build the full piece.

You review, we refine

A structured revision round within the brief. Your team stays the decision-maker on every word and pixel.

Files, ready to use

Every size, format and language version the channel needs — named, packaged and on deadline. You publish, print or present.

Per job Delivery-based pricing — no retainer, no minimum volume

1–5 days Turnaround scales with scope — rush jobs delivered within 24 hours

DE + EN Every asset available in both languages on request

Three ways to work with us. Pick what fits — change anytime.

Work with us as a vendor, on retainer, or per project — each model stands on its own. No lock-in, ever.

As a Vendor

Pay-per-job · pricing on request

You send a brief whenever you need something — one video, one poster, one manual. We connect, share the best pricing, then make it and deliver. That's the whole relationship.

Any format, briefed individually
Share your list — we respond with the best pricing
First version in 1–5 working days — rush jobs in 24h
One structured revision round included
Source files on request

Best for testing us on real work — zero commitment beyond one job.

Recommended

On Retainer

A monthly scope, defined together

A retainer sized to what you actually need — mix, volume and rhythm are agreed together before we start. The exact scope is a conversation, not a preset menu.

Monthly volume & content mix agreed together
A publishing rhythm planned with your team
Production capacity on call all month
Monthly review of everything shipped
Priority turnaround on ad-hoc jobs

Best when the workload is steady — one partner instead of many one-off briefs.

Campaigns & Projects

Scoped per project

A defined package with a deadline — a trade fair, a launch, a rebrand wave. Fixed deliverable list, fixed timeline, one price.

Trade fair packages — stand graphics, posters, videos, follow-ups
Harmonisation asset waves — catalogues, sheets, banners
Case study series & manual libraries
Fixed timeline & deliverable list up front

Best for the 2026 peaks — fairs, launches, and the Vermop transition.

Share the list of what you need — we'll come back with the best pricing. If the first job doesn't convince you, the experiment cost one deliverable.

Freelancer flexibility. Agency reliability.

One team, not ten inboxes

Scattered contractors mean re-explaining your brand every brief. With us it's one point of contact, one style memory, one quality bar — across every format.

We've already delivered for you

The sample poster from your team's brief was our audition. Same process, same speed, same finish — now offered across everything you outsource.

B2B is our native language

We build content for buyers who read specs, not slogans — facility managers, procurement, hygiene leads. Educational content is what we do best.

It looks like you made it

This page is set in your own visual language on purpose — Open Sans, your red, your clean panel system. Consider it the first proof of brand fidelity.